It has been a longtime dream of mine to see my name appear during the ending credits of a film or TV show. Though I quickly realised as a child that I don’t quite have what it takes to be a performer, I still aspire to be part of the entertainment world even if the stage lights aren’t shining on me. Even being a part of the process would be enough for me.
I had the opportunity to be a part of the process as a violist playing under the stage of my high school’s musicals. To be a part of the process as a ticket reservationist at my local theatre. And, at Metta Theatre, I was ready to be a part of the process as the Marketing and Arts Admin intern. Throughout this internship, I got a chance to manage some of the marketing for Metta Theatre’s The Rhythmics, HouseFire, and In The Willows. Despite having to work virtually with the six-hour time difference, I sincerely enjoyed being close to the work all the way from Minnesota, USA. From content creation to social media management to finding stock footage for HouseFire’s Miles and Miles music video, I liked being able to point out something from Metta Theatre on the web and say “I helped make that!”
In my career journey, I have had my doubts about how much of a part marketing can really play, and if it would be worth it for me. Thankfully, my time at Metta Theatre has helped me realise the importance of communication and having the power to generate excitement from old, current, and new audiences. I believe this whole experience has fuelled my passion for working in media and entertainment in a business/marketing role. As Metta Theatre board member Emma Martin (Freelance Marketing Consultant) wisely told me, “you have to love the thing you are selling” and I really loved the musicals I got to work with. I see it as an honour to be leaving my internship with a new enthusiasm for the arts & marketing and to be leaving with skills that’ll put me one step closer to my childhood dream - to be able to see my name scroll by on screen one day.
Christine J. Choi (Marketing Intern 2020)